Essay on the Psychological Impact in Ads

Essay on the Psychological Impact in Ads The Psychological Impact in Ads Dec 20, 2018 in Psychology The Psychological Impact in Advertising In advertising, psychology is used in order to provide a service or sell a product. Understanding of the notion that affects human psychology can assist a company to better sell a product or help the customer to comprehend marketing strategies that make them purchase. Persuasion is the shifting of attitudes by presenting information concerning another attitude. The information can be processed peripherally or centrally. If it is processed centrally, attitude change is likely to have performance. There are two routes of the persuasion that may change an individuals belief structure based on cognitive processes that come up at the time of persuasion. The two routes are expressed as the peripheral and central routes. The peripheral route has to do with the fact that individuals cannot exercise effortful and careful analyze every message they come across.